To download the eBook with 6 Killer Innovations in Data Analytics click here.

Killer Innovation 3 – You can process structured and unstructured data from nearly any source

If you are publishing data reports, dashboards or insights to your customers then automating some or all of this process can be very useful. This capability could enable you to offer better services to your customers, and at the same time reduce cost.

Microsoft’s Azure Data Factory can help you with this. First, it allows you to orchestrate data movement and transformation and provide slick, scalable data services for your customers or your own business. It is a cloud- based data integration service that orchestrates and automates the movement and transformation of data.

Second, you can create data integration solutions using a Data Factory service that can ingest data from various data stores, transform/process the data, and publish the result data to the data stores. Thirdly, the ability to call various transformation services as part of the pipeline makes innovation of new services and capabilities relatively simple and quick.

For example, Online retailers commonly want to entice their customers to purchase products by presenting them with personalised recommendations based on their current and historical shopping behaviour data. Data Factory schedules and manages the entire process so that finished data is reliably produced and delivered to users, and data and processing dependencies are automatically managed without human intervention. By providing this personalised shopping experience, the online retailer created a more competitive, engaging customer experience and therefore increase sales and overall customer satisfaction.

Published On: November 15th, 2016 / Categories: Azure /

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