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Applications are significantly more powerful when you can leverage interactive data visualisations to inform user decisions directly in your application. This helps you to increase the utility of your app, increase user satisfaction and loyalty, and deliver contextual analytics with ease on any device.
Microsoft’s Power BI Embedded is an Azure service that allows you to do this. It embeds stunning, fully interactive reports and data visualisations in customer-facing web and mobile apps without the time and expense of having to build your own report controls from the ground up.
It allows you to connect to data sources, build data models and create reports with amazing visuals. Then host these reports (and their connections to your data sources) in Azure and embed these interactive reports into your existing applications using the APIs.
For example, a Workflow automation software company can easily embed data analytics in their solution, which will provide customers with a higher level of business intelligence of their key processes.
Or an event analytics company can expand their Event Performance and Marketing Attribution reporting services and bring rich location-based analytics to their customers much faster so that they can make decisions that increase marketing ROI more effectively.
It gives them the capability to create and publish dynamic reports into their customer’s Insight Portals, with the ability to control security for access to the information for the right marketing decision-maker.