Although it’s great that with the power of AI everyone can easily create new content, from a PowerPoint presentation, to a blog image to a document using AI, it can be a nightmare from a marketing point of view.  All the energy and investment put into creating a consistent and cohesive brand image suddenly goes out of the window, as users across the organisation create their own content with different colours, fonts, image styles and tone of voice.

How do you get this back under control?  Well Copilot Brand Kits might well be the answer.

Here we explore the process of setting up a Copilot brand kit in a few simple steps.

Setting up a Copilot Brand Kit

The Brand Kit enables Microsoft 365 Copilot to generate content (presentations, documents, images, etc.) that consistently reflects an organisation’s brand.  It includes brand colours, logos, fonts, brand voice, and style. Here we will show you how to create, manage, and publish a Brand Kit, explain how it integrates with Copilot and (optionally) SharePoint Organisational Asset Libraries (OALs).

Prerequisites

The organisation must have Microsoft 365 Copilot enabled, and the Enterprise Brand Manager policy must be configured by an administrator to allow access to this functionality.

Users who will create or publish Brand Kits must be assigned as Brand Managers (via a mail-enabled security group).

It is helpful to ensure that before you start you have all brand assets available in an accessible folder.  These include assets such as:

• Logos
• Colour values (e.g. hex codes for the various brand colours you use)
• Fonts
• Brand guidelines (ideally as a PDF or document)

Step-by-Step Process to set up Copilot Brand Kit

1. Access the Copilot Create Experience

• Go to Copilot (via the web experience).
• Select Create from the left-hand navigation.
• Choose More, then select Brand Kits.

2. Create a New Brand Kit

• Select Create brand kit.
• A Brand Kit can be created as a draft and edited before being published.
• Multiple Brand Kits can exist within the same tenant (useful for sub-brands).

3. Add Brand Assets

Within the Brand Kit editor, you can add:

• Logos
• Colour palettes (requires colour values to be entered as hex codes)
• Fonts (custom brand fonts can be uploaded as well as standard fonts)
• Images and icons (that are used regularly for example website icons or brochure imagery)
• Brand voice and style guidance (e.g. tone, language preferences)

All of these can be added manually.

4. (Optional but Recommended) Upload Brand Guidelines

If you have Brand Guidelines developed already for your organisation then the full document can be uploaded (e.g. Brand Guidelines PDF).

Copilot automatically extracts logos, colours, fonts, and tone guidance from the document. This significantly reduces setup effort and ensures consistency with official guidelines.

5. Save and Publish the Brand Kit

Once the Brand Kit is complete:

• Select Publish.
• Optionally mark it as the official Brand Kit.
• Only users assigned as Brand Managers can publish or edit official Brand Kits.
• Published Brand Kits become available to users across the tenant.

How the Brand Kit is used by Copilot

When users ask Copilot to generate content (e.g. “Create a presentation about X”), Copilot can apply:

• Brand colours
• Logos
• Fonts
• Brand voice and visual style

Relationship with SharePoint Organisational Asset Libraries (OALs)

Optional Next Step: Set Up an OAL

A SharePoint Organisational Asset Library can store:

• Official templates
• Brand guidelines
• Approved assets (logos, imagery, documents)

This library can be designated as the official organisational asset source.

How Brand Kits and OALs work together

If both a Brand Kit and an OAL template exist:

• Copilot (e.g. in PowerPoint Agent Mode) uses the SharePoint template first
• Then applies rules and guidance from the Brand Kit

A Brand Kit can still function on its own, even without an OAL, though the exact behaviour is best validated through testing.

Recommended validation approach

We recommend that you create and publish a Brand Kit first and then test content generation in:

• Copilot
• PowerPoint (create/edit scenarios)
• Observe how branding is applied without an OAL.
• Optionally implement an OAL later for a more comprehensive branding approach.

Use cases for the Copilot Brand Kit

The Copilot Brand Kit enables consistent branding across Copilot-generated content and removes the need for your marketing team to cross check every piece of content that is created for brand consistency.

The Brand Kit is ideal for internal and external documentation, and for sales and marketing materials such as sales presentation decks and blog posts.

In Summary

By implementing Copilot Brand Kit, companies can regain control of their brand image across the organisation.  And it’s important to note that multiple brand kits can be created within an organisation, for example where there are multiple divisions with different brand identities and guidelines.

What Next?

If you’d like to discuss how you could use Copilot Brand Kit within your organisation, or you’d like to understand more about what’s included and the commercial aspects, then please contact us for a free discussion with one of our Certified Azure technical consultants:

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